Discrete Sovereign Advisory
The global macro environment gets more complex by the day. Fraying historical alliances, conflict, technology risks and opportunities, global health crises, trade protectionism, climate change, stand to fundamentally alter the global landscape. Understanding these trends and their consequences is a strategic imperative for national leadership, and an opportunity for the private sector.
Azal Advisors operates across two verticals: specialized advisory to Center of Government decision-makers in the Gulf on security, defence and foreign policy; and customized research services to investors considering investments in Eastern Europe, the Levant and Gulf markets or to commodity traders impacted by policy and political developments in the region we cover.
Areas of Expertise
POLICY RESEARCH
We conduct on the ground research on security, defence and foreign policy positions of governments to help our clients navigate uncertainty and meet their strategic objectives.
INVESTMENT SOURCING
We scout and identify opportunities for sovereign and private investors in Eastern Europe, the Levant and the Gulf, leveraging our extensive existing networks.
Sample of advisors
Dr Omar Al-Ubaydli
GCC countries' economics expertDr Steffen Hertog
GCC economics and political economyMichael Stephens
Europe-Gulf relationsJoshua Meltzer
Digital trade and international trade lawDr Paul J. Sullivan
Energy and Environmental SecurityKate Dourian
Energy marketsDr Mohammed Al-Sudairi
Sino-Gulf relationsDr Izak Atiyas
Economics & industrial policyBruce Mann
National risk & resilienceDr Eckart Woertz
Food & energy securityJohn Tesh
National risk & resilienceSean Carroll
International developmentAbdulrahman Eryani
Water & environmentStephen A. Seche
Yemen and Yemen – US relationsDr Jonathan Fulton
Sino-Gulf relationsAdel Bakawan
EU - Turkey / Iraq relationsDr Giacomo Luciani
Global energy governanceDavid Rundell
Saudi - US relationsMohamed Elbashir
Global internet governanceDr Bernard Haykel
Arab identity, Islam and social history of the GCCRaiman Al-Hamdani
Yemen stabilisation and developmentDr Martin Keulertz
Food & water securityDr Jean Francois Seznec
Economic & Industrial PolicyInsights
A multilateral collateralized digital currency as an instrument of influence for oil-exporting states
Gulf States are in the front line of the strategic competition between China and the United States. The former seeks to secure a steady supply of oil while extending its economic and technology influence. The latter continues to play a dominant role in enabling the defence of Gulf States while leveraging this position to keep them from embracing China. This situation is also reflected in the recurring topic of the dedollarization of global oil-trade and China’s desire to settle oil-purchases in its own currency, the Renminbi, which for a variety of reasons does not yet serve the interests of Gulf-based oil-exporters. This report argues that a multilateral and oil-collateralized digital currency (MCDC) could provide like-minded Gulf oil-exporters with a tool of partial monetary policy independence and enhanced global influence, ultimately enabling them to carve a more independent policy that serves their own interest rather than the one of either of the two super-powers.
How can GCC countries achieve equilibrium in the China-India competition?
The competition between China and India continues to grow, driven by territorial disputes and China’s growing strategic dominance and assertiveness. Both countries are also increasing their demand for energy and raw materials to fuel their economic growth. In our latest report, Dr Naranayappa Janardhan (Anwar Gargash Diplomatic Academy) and Nicolas Dunais (Azal Advisors) argue that Gulf policymakers should pursue a balanced relationship with China and India, avoid “picking sides”, and where possible, encourage them to cooperate rather than compete in the commercial and security realms.
Nudging GCC citizens to sustainability: the imperatives of cultural awareness & local knowledge
Many GCC governments have established or are in the process of establishing behavioural economics (“nudge”) units as an additional instrument of policymaking, with the support of Western experts. With sustainability considerations becoming more central in the policy development process, nudging has a key role to play in effectively changing citizen behaviour. Yet local specificities mean that replicating models which have worked abroad is fraught with risk: social habits among GCC citizens can result in nudge campaigns having the opposite effects to the ones intended. In this context, it is essential to leverage local expertise to ensure campaigns are effectively delivered and government efficiency is maximized.